Branding & Motion Design
Ginga is a fictional football freestyle world championship event in São Paulo. The motion identity for the event takes elements from the sport to create a kinetic logo and three public transportation motion graphics as part of a motion brand system.
PROCESS
The focus of the identity was to capture the dramatic hits and pauses that happen within the sport, complimenting an additional dimension of parallax 3D space. Football freestyle is more than a sport, it's a dance, a culture, and a rythym. The Brazilian colors, athlete portraits, and streaks of motion bring to life the constant action, suspense, and expression of football freestyle and its athletes.